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Theory

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"Basics with a modern twist" could be the credo of New York-based fashion brand Theory. Founded in 1997 by Andrew Rosen, the brand has revolutionised the market with its urban uniform concept.

Inspired by the modern working woman, Theory's line reinvents workwear by masterfully balancing luxury and affordability in collections that sculpt silhouettes and quality fabrics with a pattern designed to perfection.

The result: collections that meet the demands of contemporary life with modernised classics that are always of the highest quality.